7 Cool Fashion Brands to Know Right Now

As an editor, it’s part of my job to know what’s new and next in fashion. Part of that comes down to the big trends that are in the pipeline for the upcoming season and the best buys worth adding to your cart. Another part involves being a scout for the coolest up-and-coming brands that are worth having on your radar. Whether I’m discovering them on social media over Instagram and TikTok, at runway shows during fashion week, or by tips from the most in-the-know fashion insiders, I’m always on the hunt for the newest talent.

So, which brands are poised to be the next big thing now? Ahead, see 7 cool brands to know that I’m expecting major things for. From one of the most talked-about debut runway shows of the season to Elsa Hosk’s recently-launched collection to the brand designed by a Gucci alum, these are the ones to know.